The Art of Argument

Rhetoricians define Argument as a source to appeal to the audience. They involve the "how" in the process of making an Argument-- It asks them what kind of language is appropriate to make an Argument more persuasive to the audience. There are three main strategies to appeal to the audience: Logos, Ethos, and Pathos. Logos relies on the use of logic and reasons, in which statistics, facts, and drawing conclusions based on hard evidence, are mostly based upon. Ethos relies on the use of character, in which credibility or reputation plays a huge role for Rhetors to build trust with its audiences. Pathos relies on the emotional reaction of its audience, in which the argument leans more toward the audience's anecdotal or personal life. 

Rhetoricians uses these three appeals to effectively accomplish their sets of goal or goals. While These three appeals may be effective when using it altogether, Rhetoricians may not use them all at the same time. They may only use what appeal will work most effectively and quickest to their audience. To use the maximum potential of these strategies, Rhetors analyze their audiences, in which they developed to thoroughly understand their audience such as their beliefs, value, educations, etc. The analyzation of the audience is maybe perhaps the foundation of this argumentative strategy that Rhetors mostly rely on. Rhetoricians uses the analysis of their audience to fully and explicitly win an argument, may it be an audience, crowd, or even a person. When Rhetors follows these procedures, they have mastered the Art of Argument.